Every now and then marketers in the Bible racket comes up with a Bible to fit the latest fad. On top of Women’s bibles in pink, Men’s bibles in camo, Youth Bibles with rock themes, and so on comes the new Green bible, which highlights biblical passages which encourage care for the environment.
I’m not sure how well the green Bible will sell. I’m actually surprised it will sell at all. I myself have had a great idea for a specialty bible. I call it the “Holiness” bible, though friends think it should be called something else.
What I propose is a bible prepared for sale along the lines of distressed furniture or pre-faded jeans. These would be leather bound and large. The binding would be scuffed and worn, the pages wrinkled and a few torn. Page after page would have underlining, highlighting, and hand written comments in the margin. For extra authenticity, the markings would fade out around Leviticus, pick up again through Psalms and Proverbs, and puddle extensively in the New Testament.
So you see, with such a bible one could give the impression of holiness with none of the real work.
Is there a market for such a thing? Why, there could be a whole industry spawned by guys looking to impress good looking Christian girls. And we pastors – who wants to show up at a bedside and read a psalm from our iPhone when we could assure our parishioners of our deep passion for the word by reading to them from such an obviously well worn ‘sword’. It could be a boon for unbelievers wanting to visit a local church but not wanting to be pegged as ‘the non-Christian’. I tell you, this is marketing genius.
Are you listening Crossway? Zondervan? Nelson?
Gail and Keith
Get some investors and you’re on your way! G
MagistraCarminum
LOL! Brilliant!
J. Wesley
Brilliant! However, how can one effectively parody something that’s already a parody of itself? Considering the fact that publishers like Nelson publish anti-Trinitarians like Benny Hinn, it’s hard to fathom any depth to which they won’t sink. They’ll probably take your idea and run with it. . . I’ll bet you a copy of “The Gospel According to Tony Soprano”!
Randy Greenwald
I am not normally called ‘brilliant’ – so to have it happen TWICE in one day! Wow!And no matter how intrigued I would be to see a copy of the Gospel of Mr. S, I think I’ll pass on the bet. Not much surprises me anymore. I’d be sure to lose!