I’m in Grand Rapids, Michigan, for a wedding. At the hotel, a church had left a card inviting guests to come visit their church. Along with the ordinary rhetoric of ‘come as you are’ the church says that their service would be ideal for those who, and I quote, “have fear of crowds”.

Now there is a line of advertising text that I’ve never thought of using. I don’t know why, though. Experts say that we should always put forward our strengths.

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